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Cookie Policy & Tracking Technologies

Comprehensive information about cookies, tracking technologies, data collection practices, and your control options on Mega Prize Mall.

Last Updated:January 20, 2026
Effective:January 1, 2026

Detailed Cookie Categories & Purposes

Essential / Strictly Necessary Cookies

🔐 Essential - RequiredRetention: Session or up to 24 hours

Mandatory cookies required for core website functionality, security, and transactional integrity. These cannot be disabled without breaking website operation.

🎯 Primary Purpose:

Website operation, security, and transaction processing

📋 Common Examples:

  • Session management cookies (maintain login state)
  • Shopping cart persistence cookies
  • Security tokens and authentication cookies
  • Fraud prevention and bot detection cookies
  • Payment gateway integration cookies
  • Legal compliance and consent management cookies

🏢 Service Providers:

Mega Prize Mall Platform

Performance & Analytics Cookies

⚙️ Optional - Can DisableRetention: Up to 24 months

Cookies that collect anonymized data about website usage, performance metrics, and visitor behavior to improve user experience and optimize platform performance.

🎯 Primary Purpose:

Website optimization, performance improvement, and analytics

📋 Common Examples:

  • Google Analytics 4 (GA4) measurement cookies
  • Page load performance monitoring cookies
  • User interaction and engagement tracking
  • Error tracking and bug reporting cookies
  • A/B testing and feature experimentation cookies
  • Heatmap and scroll tracking cookies

🏢 Service Providers:

Google AnalyticsHotjarMicrosoft Clarity

Functionality & Preference Cookies

⚙️ Optional - Can DisableRetention: Up to 12 months

Cookies that remember user preferences, settings, and personalized configurations to enhance convenience and personalize the browsing experience.

🎯 Primary Purpose:

Personalization, convenience, and user preference management

📋 Common Examples:

  • Language and regional preference cookies
  • Currency and pricing display cookies
  • Saved shopping cart and wishlist cookies
  • Search history and filter preference cookies
  • Theme and display preference cookies
  • Notification and alert preference cookies

🏢 Service Providers:

Mega Prize Mall Platform

Advertising & Marketing Cookies

⚙️ Optional - Can DisableRetention: Up to 18 months

Cookies used for advertising targeting, campaign measurement, remarketing, and delivering relevant promotional content based on user interests and behavior.

🎯 Primary Purpose:

Advertising, marketing, and promotional content delivery

📋 Common Examples:

  • Facebook Pixel and conversion tracking cookies
  • Google Ads and remarketing cookies
  • Affiliate marketing and partner tracking cookies
  • Personalized product recommendation cookies
  • Campaign performance measurement cookies
  • Audience segmentation and targeting cookies

🏢 Service Providers:

Google AdsMeta Business

⚙️ Browser-Specific Cookie Management Guide

Google Chrome

Official Guide
  1. 1
    Click ⋮ menu → Settings
  2. 2
    Privacy and security → Cookies
  3. 3
    Adjust cookie settings

Mozilla Firefox

Official Guide
  1. 1
    Click ☰ menu → Settings
  2. 2
    Privacy & Security → Cookies
  3. 3
    Choose cookie preferences

Apple Safari

Official Guide
  1. 1
    Safari → Preferences
  2. 2
    Privacy tab → Cookies
  3. 3
    Select cookie options

Microsoft Edge

Official Guide
  1. 1
    Click … menu → Settings
  2. 2
    Cookies and permissions
  3. 3
    Manage cookie settings

Mobile Devices

Official Guide
  1. 1
    Browser settings
  2. 2
    Privacy/Security section
  3. 3
    Adjust cookie preferences

⚠️ Critical Impact Warning

Disabling essential cookies will break website functionality including checkout, login, Shop & Win eligibility, and payment processing. Only disable non-essential cookies through our Cookie Preference Center.

Third-Party Cookies & External Providers

Information about external service providers and their cookie implementations

We integrate with trusted third-party service providers who may place cookies on our platform. These providers support essential services and analytics:

Analytics Providers

Google Analytics 4, Microsoft Clarity - Website performance and user behavior analytics

Legitimate Interest (Performance Optimization)

Advertising Platforms

Google Ads, Meta Business Suite - Targeted advertising and campaign measurement

Consent-Based Marketing

Payment Processors

SafePay - Secure transaction processing

Contractual Necessity

Social Media

Facebook, Instagram - Social sharing and integration features

Consent-Based Integration

⚠️ Third-Party Disclaimer

Important limitations regarding third-party cookies:

  • We do not control third-party cookie practices
  • Third-party cookies are governed by their own privacy policies
  • You accept third-party cookies by using integrated features
  • Third-party cookie management requires separate opt-out procedures
  • We conduct due diligence on all third-party providers

Legal Basis & Compliance:

Third-Party Service Agreements, Data Processing Agreements

Links to third-party cookie policies are provided in our Privacy Policy for transparency.

Purpose & Benefits of Cookie Usage

Legitimate purposes and user benefits derived from cookie implementation

Our cookie usage serves legitimate business purposes while providing tangible benefits to users:

Security & Fraud Prevention

Protect accounts, prevent unauthorized access, and detect fraudulent activities

Legal Obligation & Legitimate Interest

Enhanced User Experience

Remember preferences, maintain sessions, and personalize interactions

User Convenience & Legitimate Interest

Performance Optimization

Monitor website performance, identify issues, and optimize loading speeds

Legitimate Interest (Performance)

Transactional Integrity

Ensure secure payments, maintain shopping carts, and validate transactions

Contractual Necessity

Marketing Effectiveness

Deliver relevant promotions, measure campaign success, and reduce irrelevant ads

Consent-Based Marketing

All cookie usage aligns with data protection principles of purpose limitation, data minimization, and storage limitation.

Cookies & Shop & Win System Integration

Critical relationship between cookies and promotional program eligibility

Cookies play an essential role in our Shop & Win promotional system integrity:

  • Unique entry verification and anti-fraud protection
  • Session validation for legitimate user participation
  • Duplicate entry prevention and fairness enforcement
  • Eligibility criteria verification and compliance monitoring
  • Prize distribution and winner validation mechanisms
  • System abuse detection and prevention protocols

Legal Basis & Compliance:

Promotional Terms & Conditions, Anti-Fraud Measures

⚠️ System Security Protocols

Cookie manipulation or disabling triggers these security responses:

  • Automatic entry invalidation and disqualification
  • Suspicious activity flagging and account review
  • Fraud prevention measures and system blocking
  • Manual verification requirements for participation
  • Temporary or permanent contest eligibility restrictions
  • Legal and compliance reporting obligations

These measures ensure promotional integrity, prevent system abuse, and maintain fairness for all legitimate participants.

Data Security & Retention Policies

Security measures and data retention periods for cookie data

All cookie data is protected with industry-standard security measures:

  • End-to-end HTTPS/TLS encryption for all data transmission
  • Secure cookie attributes (HttpOnly, Secure, SameSite)
  • Regular security audits and penetration testing
  • Data minimization and purpose limitation principles
  • Strict access controls and authentication requirements
  • Compliance with global data protection standards

Legal Basis & Compliance:

GDPR Article 32, Security Best Practices

Cookie Data Retention Periods

Cookie data is retained only as long as necessary:

  • Session cookies: Automatically deleted when browser closes
  • Authentication cookies: Maximum 30 days for convenience
  • Analytics cookies: Up to 24 months for trend analysis
  • Preference cookies: Up to 12 months for personalization
  • Marketing cookies: Up to 18 months for campaign analysis
  • Compliance cookies: As required by legal obligations

Legal Basis & Compliance:

Storage Limitation Principle, Legal Requirements

We conduct regular data retention reviews and implement automated deletion procedures for expired cookie data.

Policy Updates & User Notification

Procedures for policy modifications and user communication

Cookie policy modification procedures and user notification protocols:

  • Policy reviews conducted quarterly or as needed
  • Updates effective immediately upon publication
  • Version control and change log maintenance
  • Major changes announced via website notifications
  • Archive of previous policy versions available
  • Updated "Last Modified" date displayed prominently

Legal Basis & Compliance:

Transparency Requirements, Policy Management

Continued use of our platform after policy updates constitutes acceptance of modified terms. Users are responsible for reviewing updated policies periodically.

Consent Renewal Requirements

Consent renewal may be required for:

  • Significant changes to cookie categories or purposes
  • New third-party provider integrations
  • Extended data retention periods
  • Substantial changes to data processing practices
  • Legal or regulatory requirement updates

📊 Cookie Impact & Functionality Summary

With All Cookies Enabled

  • Full website functionality and performance
  • Secure checkout and payment processing
  • Shop & Win eligibility and participation
  • Personalized recommendations and preferences
  • Enhanced security and fraud protection

With Essential Cookies Disabled

  • Checkout and payment processing failures
  • Login authentication and session issues
  • Shop & Win entry invalidation
  • Shopping cart and preference loss
  • Reduced security and increased fraud risk

Cookie Policy Support & Contact

📧 Technical & Policy Support

For questions about cookie usage, technical issues, privacy concerns, or policy clarification:

Cookie Preference Center:Access via website footer or account settings
Data Protection Officer:support@megaprizemall.com

🔧 Technical Support Note

If experiencing website functionality issues after changing cookie settings, please clear browser cache and cookies, then re-enable essential cookies. For persistent issues, contact support with browser and device details.

Need help managing cookie preferences or have questions about cookie usage?

Last Updated: January 20, 2026 | Effective: January 1, 2026 | Your Consent Date: